Last updated: May 2026
StartupCookie services. We run end-to-end content programs for B2B SaaS startups: thought leadership, founder LinkedIn, AEO content, content agent buildouts, and webinar repurposing. Every service pairs AI-native production with senior content strategists; you get the output of a full content team at a fraction of the hiring cost. Pricing starts at $3,000/mo for narrow scope, $5,000/mo for full-stack programs. Month-to-month, no long contracts. Every service includes weekly performance review and 90-day commitment-to-compound expectation.
1. Thought Leadership Programs
Full-stack thought leadership programs for B2B SaaS startups. Founder-led LinkedIn (3-5 posts/week), long-form articles (1-2/week), monthly webinar with repurposing, quarterly case studies. We handle production and distribution; the founder provides 1-2 hours per week of input. Starting at $5,000/mo. See the thought leadership service.
2. Founder LinkedIn Ghostwriting
Done-for-you founder-led LinkedIn for B2B SaaS founders. Voice card built from your existing best posts, weekly 30-45 minute audio input, 3-5 posts per week drafted in your voice, automated posting. Net founder time: ~1 hour per week. Starting at $5,000/mo, or included in our thought leadership program. See the founder LinkedIn service.
3. AEO Content Programs
Answer Engine Optimization content programs for B2B SaaS. 4-8 AEO-built pages per month (guides, comparisons, listicles, definitional pages), full schema markup, weekly citation tracking across ChatGPT, Perplexity, Claude, and Google AI Overviews. Starting at $5,000/mo. See the AEO content service.
4. Custom Content Agent Buildouts
We build custom AI content agents for B2B SaaS startups. The agent ships AEO-built content end to end (research, drafting, QA, schema, publishing) at marginal cost, with human approval gates. Fixed-scope pricing starting at $30,000 for the standard 4-agent build. You own the code; we deliver and (optionally) stay on retainer for editorial review. See the content agent service.
5. Webinar Repurposing
Done-for-you webinar repurposing for B2B SaaS. Each webinar becomes 17-25 ready-to-ship assets across LinkedIn, blog, email, podcast, and short-form video, within 7 days of the live event. Starting at $3,000/mo for 1 webinar per month, or included in our thought leadership program. See the webinar repurposing service.
Which service is right for your stage?
- Seed-stage, no content team: start with founder LinkedIn ghostwriting. Cheapest entry point, fastest signal.
- Series A, no content team: the full thought leadership program. Founder LinkedIn + 2 articles per week + monthly webinar. Compounds in 90-120 days.
- Series A or B with existing content but no AEO: the AEO content program. Layer it on top of what you already have.
- Series A or B with technical talent and a long content roadmap: the content agent buildout. Ship it once, run forever at marginal cost.
- Any stage with a webinar program: webinar repurposing as a standalone or layered into the thought leadership program.
What every service includes
- A senior content strategist as your primary contact (not an account manager).
- Voice card calibration to your founder, your category, and your stage.
- AEO-built production discipline on every long-form asset.
- Distribution layer (LinkedIn, email, optional paid amplification).
- Weekly performance review with pipeline attribution.
- Month-to-month contract with no long commitments.
- 2-week onboarding from kickoff to first published asset.
What we do not do
- B2C, e-commerce, or consumer brands. We are calibrated for B2B SaaS specifically.
- Companies past Series C with established content teams. We are the bridge, not the replacement.
- Engagements where the founder will not commit any input time. Programs without founder input flatten into AI-generic content.
Frequently asked questions
Can I bundle multiple services?
Yes. Most clients run thought leadership plus AEO together. The bundled price is typically lower than the sum of standalone services; we will quote during the scoping call.
What is the minimum commitment?
Month-to-month. We recommend committing to at least 90 days because content programs compound in the second and third month, not the first. If you cancel at month 1 you will not see the value.
How does onboarding work?
2 weeks. Week 1: voice card kickoff, topic ladder, AEO target query selection, distribution setup. Week 2: first batch of content drafted and reviewed. Week 3 onwards: cadence. We do not require a 6-week setup phase.
Who is the team that will work on my account?
A senior content strategist owns each engagement, supported by AI-native production tooling and (when relevant) a junior editorial associate. You will have one named human as your primary contact. No account managers, no junior writers running the program.
What does the content agent service have to do with the managed services?
The content agent service is a custom buildout; we deliver an agent that your team operates. The managed services are us running the content for you. Many clients run both: we run the managed service for 90-180 days while we build the agent, then your team takes over the agent and we stay on retainer for editorial review.
Do you work with B2C, e-commerce, or consumer brands?
No. Every service in our catalog is calibrated for B2B SaaS. The voice cards, the AEO playbooks, the distribution channels, and the buyer-journey assumptions are all built around B2B buying cycles. We refer B2C teams to category-appropriate specialists.