Last updated: May 2026
StartupCookie runs webinar repurposing for B2B SaaS startups. Every webinar your team runs (we recommend monthly) turns into 20-30 distinct content assets across LinkedIn, blog, email, podcast, and short-form video, with distribution built in. We handle production and distribution; your team handles the webinar itself. Starting at $3,000/mo for 1 webinar per month, $5,000+/mo for 2+ or for the full thought leadership program. The principles are in our webinar repurposing guide; this is the implementation.
What we ship per webinar
- 1 long-form blog post (1,500-2,000 words, AEO-built, with schema)
- 5-7 LinkedIn posts (each anchored to a key argument, calibrated to the speaker's voice card)
- 3-5 short-form videos (60-90 seconds each, cut from the highest-engagement moments)
- 1 podcast cut (audio-only edit, ready to publish to Apple Podcasts/Spotify)
- 1 email newsletter (top 3 takeaways with the replay link)
- 1 LinkedIn carousel (visual summary, 8-10 slides)
- 3-5 stat graphics (key numbers from the webinar, shareable on LinkedIn and X/Twitter)
- Optional: 1 case study (if a customer was on the webinar; requires customer signoff)
Total: 17-25 assets per webinar, all ready to ship within 48 hours of the live event.
How it runs
- Pre-webinar: we agree on the repurposing plan before the webinar happens. Which segments to cut, which speakers to feature, what the blog post angle is.
- Webinar day: we attend (live or recorded) to flag the highlight moments in real time.
- First 48 hours: replay link with 90-second highlight reel, LinkedIn posts from each speaker, email to registrants, 3 short-form videos.
- Week 1-2: blog post, podcast cut, carousel, stat graphics, additional LinkedIn posts.
- Distribution: we run LinkedIn distribution (speakers + company page), paid amplification on the top-performing posts, and email amplification to your list.
Who this is for
- B2B SaaS teams already running webinars (or willing to start at monthly cadence).
- Teams whose webinars have good content but no distribution layer.
- Teams running 4-12 webinars per year that want to extract more pipeline from each.
Who this is not for
- Teams that do not run webinars and will not start. The service amplifies whatever you record.
- Webinars with weak speakers or no clear takeaway. Repurposing compounds whatever was in the original.
- B2C brands; the playbook is calibrated for B2B buying cycles.
Pricing
Starting at $3,000/mo for 1 webinar repurposed per month. $5,000/mo for 2 webinars per month plus distribution. Included in our $10,000+/mo full thought leadership program at no additional cost. Month-to-month, no long contracts.
Frequently asked questions
Do we need to run our own webinars or can you run them for us?
You run them; we repurpose. Webinar hosting (the platform, the registration flow, the live moderation) is outside our scope. We can recommend platforms (Hubilo, Restream, On24, or a simpler Zoom + StreamYard setup) but the webinar itself is yours.
How fast do the repurposed assets ship after the webinar?
First 48 hours: replay link, highlight reel, LinkedIn posts from speakers, email to registrants, 3 short-form videos. Within 7 days: blog post, podcast cut, carousel, stat graphics, additional LinkedIn posts.
What if our webinar has confidential content or NDA customer info?
We sign your standard NDA before kickoff. Assets that include NDA content go through your team's review before publishing. We never publish without your approval.
Can you handle the webinar production itself (video editing, captions, branding)?
Yes, as an add-on. Most clients handle production with their existing tools and we handle repurposing. We can recommend production partners or take it ourselves; pricing depends on production complexity.
Does this work for podcasts instead of webinars?
Yes. The 1:10 framework applies to any long-form audio or video content. Podcast episodes typically produce slightly fewer assets per episode than webinars because the registration signal is absent, but the repurposing playbook is the same.