Last updated: May 2026
StartupCookie ghostwrites founder LinkedIn for B2B SaaS founders. We build a voice card from your existing best posts, run a weekly audio-input call, draft 3-5 posts per week in your voice, you review in 15-20 minutes, automation queues to LinkedIn. Net founder time: ~1 hour per week. Output: 3-5 posts per week, on cadence, in your actual voice. Pricing starts at $5,000/mo as a standalone, or included in our broader thought leadership program. The principles are the same as our founder-led content playbook; this page is the implementation.
How the program runs
- Voice card. We pull your existing best LinkedIn posts and articles. We extract the patterns: sentence length, opinion markers, vocabulary you do and do not use, exemplar posts. The voice card is the single most leveraged artifact; every draft is calibrated against it.
- Topic ladder. 3-5 topics you own and want to be known for. We post about those exclusively for 90 days. No "Monday motivation" posts. No off-topic viral grabs.
- Weekly audio call. 30-45 minutes per week with you. Topics: this week's learnings, customer conversations, hot takes on industry news, behind-the-scenes operational notes. We record and transcribe.
- Drafts in 48 hours. 3-5 posts per week, each calibrated to your voice card.
- You review. 15-20 minutes per batch. Edit in voice, kill posts that do not feel right.
- Automation queues. Approved posts go to LinkedIn at optimized times. You never log in to publish.
- Weekly performance review. We surface which post types are working, adjust the voice card, refresh topics quarterly.
Who this is for
- Seed to Series B B2B SaaS founders.
- Founders willing to do 1 hour per week of input.
- Founders who want LinkedIn to drive inbound but do not want to write the posts themselves.
Who this is not for
- Founders who hate marketing AND will not commit input time. The program needs your voice; we cannot manufacture it.
- B2C personalities. LinkedIn ghostwriting for B2C creators works differently.
- Founders who want to handle their own posting and just need an editor. We are a full program, not a sentence-level edit service.
Pricing
Starting at $5,000/mo for founder LinkedIn ghostwriting standalone. Included in our $10,000+/mo full thought leadership program. Month-to-month, no long contracts.
Frequently asked questions
How quickly will I see inbound from LinkedIn?
3-6 weeks for first inbound DMs and impression growth. 9-12 weeks for measurable pipeline (sourced demos). 12-18 weeks for compounding effects on CAC.
Do you write in my voice or your voice?
Your voice. The voice card is built from your real posts. Drafts that read like generic marketing copy never ship; the founder review step catches them.
What if I do not have existing LinkedIn content for the voice card?
We build the voice card from interview transcripts, podcast appearances, internal Slack messages, or any other source of your actual written or spoken voice. New-founder voice cards take an extra week to dial in.
Can I see drafts before they post?
Yes. Every draft is queued for your review. Nothing posts without your approval. You can review on a phone in 15-20 minutes per week.
Do you handle comment replies?
Optional add-on. We can draft comment replies in your voice for you to approve, or you can handle comments yourself. We recommend the founder handles comments because that is where pipeline-quality conversations start.