Juno (heyjuno.co) is an AI-moderated qualitative research platform. In the company's own words: "Juno recruits and interviews real people for you... clarity in hours, not weeks." Michelle Gilmore is CEO. Josh Davey is co-founder. Juno is seed stage: Nick Crocker at Blackbird led a $2.8M round, invested in 2024 (Blackbird portfolio page). StartupCookie produces founder-led LinkedIn content for Josh Davey and customer stories for Juno's site. Everything described below is live, public, and linked.
The challenge
Qualitative research is slow by tradition. Juno's pitch is that it does not have to be: an AI moderator recruits and interviews real people, and the team gets clarity in hours instead of weeks.
A seed-stage company selling a new way to do research faces a specific kind of buyer. Research and product people are trained to question methods. They do not adopt a new one because an ad told them to. They adopt it when the people building it explain their thinking in public, and when real customers describe real projects.
That is the work Juno brought StartupCookie in to do: put co-founder Josh Davey's voice in front of the research and product community on LinkedIn, and turn customer work into public stories on Juno's own site.
What we did
Founder-led LinkedIn for Josh Davey
We produce LinkedIn content in Josh's voice on AI and research. The work runs as an ongoing program, not one-off posts. One example is a post on AI research that traveled well beyond Juno's own network.
Customer stories on heyjuno.co
We wrote "Accelerating digital adoption", a customer story about OFX, published on Juno's site. It puts a named customer and a real project on Juno's own domain, where prospects and AI search engines can find it.
Results
All of the work above is live. Here are the public numbers, as shown on LinkedIn in July 2026:
- The example founder post has 745 reactions, 84 comments, and 89 reposts (view the post). The 89 reposts matter most: other people chose to put this content in front of their own audiences.
- The OFX customer story is published on heyjuno.co.
We keep results reporting simple: if you cannot click it, we do not claim it. Business-outcome numbers from this engagement publish here once they are verified and Juno signs off.
Services used
Frequently asked questions
What does Juno do?
Juno is an AI-moderated qualitative research platform. It recruits and interviews real people for you, and returns clarity in hours instead of weeks. Michelle Gilmore is CEO and Josh Davey is co-founder. Juno raised a $2.8M seed round led by Nick Crocker at Blackbird, invested in 2024.
What did StartupCookie deliver for Juno?
Two things, both live: an ongoing founder-led LinkedIn program for co-founder Josh Davey, and a written customer story about OFX published on heyjuno.co. Links to both are in this case study.
Are the numbers in this case study verified?
Yes. The engagement numbers (745 reactions, 84 comments, 89 reposts) are public on the linked LinkedIn post. The funding facts come from Blackbird's portfolio page, linked above. This page contains no internal or unverifiable metrics. Business-outcome numbers will be added once they are verified and Juno signs off.