The Global Story (BBC World Service)
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Is the American century over? Your questions answered
Barbara was featured in the listeners' questions segment of the BBC's Fourth of July episode.
Listen on the BBC →
Press
Press and appearances
Podcasts, workshops, and interviews featuring StartupCookie founder Barbara Jovanovic. Newest first. More about the team on our About page.
Last updated: July 2026
The Global Story (BBC World Service)
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Two girls, one Claude (live series)
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Two girls, one Claude: live build sessions
Barbara co-hosts a weekly live show with Bojana Vojnovic of HeyReach. Two marketers build real content workflows, tools, and websites with Claude and Claude Code, then publish honest recaps. Nine episodes and counting.
Ben's Bites (workshop)
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Cascading content: How to repurpose your content using AI
A hands-on session on cascading content: using ChatGPT to turn one piece of content into social, email, and blog formats.
View the event page →Marketing Against the Grain (HubSpot podcast)
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How I Run A 0-Employee Marketing Agency With AI Tools
Barbara's episode is the most-watched in the show's history, with 151k+ views.
Watch on YouTube →
Authority Magazine
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5 Tips for Your B2B Marketing Strategy
An interview with StartupCookie's Sam Claassen on B2B marketing strategy.
Read the interview →Media and speaking inquiries
Want Barbara or Sam on your podcast, stage, or workshop? Email barbara@startupcookie.com.