Press

Press and appearances

Podcasts, workshops, and interviews featuring StartupCookie co-founders Barbara Jovanovic and Sam Claassen. Newest first. More about the team on our About page.

Last updated: July 2026

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Two girls, one Claude (live series) |

Two girls, one Claude: live build sessions

Barbara co-hosts a weekly live show with Bojana Vojnovic of HeyReach. Two marketers build real content workflows, tools, and websites with Claude and Claude Code, then publish honest recaps. Nine episodes and counting.

Follow on LinkedIn → Read the recaps →
Ben's Bites (workshop) |

Cascading content: How to repurpose your content using AI

A hands-on session on cascading content: using ChatGPT to turn one piece of content into social, email, and blog formats.

View the event page →
Marketing Against the Grain (HubSpot podcast) |

How I Run A 0-Employee Marketing Agency With AI Tools

Barbara's episode is the most-watched in the show's history, with 151k+ views.

Watch on YouTube →
Authority Magazine |

5 Tips for Your B2B Marketing Strategy

An interview with co-founder Sam Claassen on B2B marketing strategy.

Read the interview →

Media and speaking inquiries

Want Barbara or Sam on your podcast, stage, or workshop? Email barbara@startupcookie.com.