Press

Press and appearances

Podcasts, workshops, and interviews featuring StartupCookie founder Barbara Jovanovic. Newest first. More about the team on our About page.

Last updated: November 2026

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Marketing Against the Grain (HubSpot podcast) |

The Claude Code Skills That 5x'd Her Agency

HubSpot had Barbara back for a 2026 update to her first episode. She walks Kipp and Kieran through the Claude Code skills, agents, and client context she uses to run StartupCookie as a one-person agency.

Watch on YouTube →
The Global Story (BBC World Service) |

Is the American century over? Your questions answered

Barbara was featured in the listeners' questions segment of the BBC's Fourth of July episode.

Listen on the BBC →
Two girls, one Claude (live series) |

Two girls, one Claude: live build sessions

Barbara co-hosts a weekly live show with Bojana Vojnovic of HeyReach. Two marketers build real content workflows, tools, and websites with Claude and Claude Code, then publish honest recaps. Nine episodes and counting.

Follow on LinkedIn → Read the recaps →
Ben's Bites (workshop) |

Cascading content: How to repurpose your content using AI

A hands-on session on cascading content: using ChatGPT to turn one piece of content into social, email, and blog formats.

View the event page →
Marketing Against the Grain (HubSpot podcast) |

How I Run A 0-Employee Marketing Agency With AI Tools

Barbara's episode is the most-watched in the show's history, with 164k+ views.

Watch on YouTube →
Authority Magazine |

5 Tips for Your B2B Marketing Strategy

An Authority Magazine interview with StartupCookie on B2B marketing strategy.

Read the interview →

Media and speaking inquiries

Want Barbara on your podcast, stage, or workshop? Email barbara@startupcookie.com.