Last updated: May 2026
StartupCookie builds custom content agents for B2B SaaS startups. A content agent is an AI workflow that ships AEO-built marketing content end to end (research, drafting, QA, schema, publishing) at marginal cost, with human approval gates at the editorial moments that actually matter. We built ours first and it now produces every article on this site; we build the same kind of system for clients who want production in-house rather than outsourced. Typical timeline: 4-6 weeks from kickoff to first article shipped through the agent. Fixed-scope pricing, no per-article fees afterward.
What we build
A four-agent system custom-fit to your stack and voice: a research agent that runs live AI-engine queries to find the citation gaps for your target prompts, a writer agent calibrated to your voice card (built from your existing best content), a deterministic linter that enforces AEO discipline as a hard gate, and a publish agent wired directly to your live site repo. Optional fifth role: an image agent that renders brand-locked HTML/CSS templates via Playwright, with gpt-image-1 fallback for editorial covers. The system is owned by you. The code lives in your repo. We hand it over and stay on retainer for editorial review if you want; otherwise you operate it.
Who this is for
- Series A and later B2B SaaS with a technical founder and a senior content marketer who want to scale publishing without scaling headcount. The agent ships 4-8 high-quality articles per week, the strategist reviews.
- B2B SaaS already running an outsourced content program that wants to bring production in-house while keeping editorial outside. We build the agent for the in-house piece and keep doing strategy and editorial review on retainer.
- AI-native B2B SaaS that wants the hiring story and the technical credibility of operating an AI-native content stack. The agent IS the case study you tell prospects.
What we don't do
We do not build content agents for B2C, e-commerce, or consumer brands. The architecture works for those categories but the voice cards, the AEO playbooks, and the buyer-journey calibrations are calibrated for B2B SaaS specifically.
We do not deliver "agents in a box" you can configure yourself. Every agent is built against a specific publishing surface, a specific voice, and a specific topic ladder. If you want a self-serve tool, this is not it.
We do not operate the agent for you long-term unless you want us on retainer for editorial review. The handover is the point.
How it works, in 4 phases
| Phase | What we ship | Timeline |
|---|---|---|
| 1. Scoping | Voice card, topic ladder, AEO target queries, publishing-surface audit | Week 1 |
| 2. Build | 4-agent system, schema templates, AEO linter, image templates | Weeks 2-4 |
| 3. Smoke ship | First 2-3 articles shipped through the agent with you in the loop | Week 5 |
| 4. Handover | Documentation, training, optional retainer for editorial review | Week 6 |
Pricing
Fixed-scope pricing starting at $30,000 for the standard 4-agent build, $50,000+ for builds with multi-author voice, multi-site publishing, or custom integrations (HubSpot, Salesforce, internal data systems). Add-on managed-service retainer for ongoing editorial review: starting at $5,000/mo. Standalone content services (managed content programs, founder LinkedIn) start at $5,000/mo with no agent build. Every engagement is custom-scoped on the intro call.
Frequently asked questions
Do I need a content agent if I already have a content team?
Not necessarily. Content agents amplify a senior content marketer; they do not replace one. If you have a 5+ person content team already shipping consistently, the agent's marginal value is lower. If you have one senior strategist trying to scale, the agent multiplies their output 4-8x.
What happens if the agent ships a bad article?
It does not, because the publish gate is human-approved. The agent stages a commit; a senior strategist on your team (or ours, on retainer) reviews before the push. The linter catches most issues before they reach the human gate; the human catches the rest.
Do you white-label the agent?
No. The agent we build is your code, in your repo, written for your team. There is nothing to white-label. We do not put the StartupCookie name in the agent's output.
Can I see the agent that runs this site?
Yes. Book a call and we will walk through the architecture, the orchestrator, the skill files, and the deployment pipeline that ships every article on this site. The system is the case study.
How long does the buildout take?
Standard 4-agent build: 4-6 weeks from kickoff to first article shipped through the agent. Builds with multi-author voice, multi-site publishing, or custom integrations take 6-10 weeks.
Who owns the agent code after the build?
You do. The agent lives in your repo. We deliver it, document it, train your team on it, and (optionally) stay on retainer for editorial review.