# Content that drives revenue.

> Content, product marketing, video, and GTM agents for B2B SaaS. The AI-native agency behind Marketing Against the Grain's most-watched episode.

Canonical: https://startupcookie.com/

StartupCookie

StartupCookie is a one-person, AI-native agency for B2B SaaS. I run product marketing and product-led growth (PLG) content, plus thought leadership, video, and GTM agents. I outship teams five times my size.

8 clients max Month-to-month Agents do the production

[Book a Call](https://calendly.com/barbara-startup-cookie/meet-startup-cookie) [See Case Studies](https://startupcookie.com/case-studies/)

## Watch me on HubSpot's Marketing Against the Grain.

I broke HubSpot's podcast viewership record, 164k+ views and counting.

Also featured

[Ben's Bites](https://catalog.bensbites.com/event/cascading-content-how-to-repurpose-your-content-using-ai) [Authority Magazine](https://medium.com/authority-magazine/samuel-claassen-of-startup-cookie-5-tips-for-your-b2b-marketing-strategy-86b853cdeafc) [All press →](https://startupcookie.com/press/)

Play

![HubSpot](https://startupcookie.com/assets/hubspot-logo.png) Marketing Against the Grain |

164k views

Live every week

## Watch my content series with HeyReach!

See how I work in the open. Every week I team up with Bojana Vojnovic of HeyReach to build real content systems, tools, and websites live with Claude and Claude Code, then publish honest recaps of what worked. Nine episodes and counting since March 2026.

[Follow on LinkedIn](https://www.linkedin.com/company/two-girls-one-claude) [Read the recaps](https://twogirlsoneclaude.substack.com/) [twogirlsoneclaude.com](https://twogirlsoneclaude.com/)

Juno logo Venn logo ![Puzzle logo](https://startupcookie.com/assets/puzzle-logo.png) SEOmonitor logo ![Acaisoft logo](https://startupcookie.com/assets/acaisoft-logo-black.jpeg) Y Combinator logo

Most of my clients are [fintech](https://startupcookie.com/industries/fintech/) and [AI startups](https://startupcookie.com/industries/ai-startups/). [See the work by industry](https://startupcookie.com/industries/).

Services

## What I do

🎯

### [Product Marketing](https://startupcookie.com/services/product-marketing/)

Positioning, launches, and product-led growth content that turns signups into active users.

Learn more →

💡

### [Thought Leadership Content](https://startupcookie.com/services/thought-leadership/)

Executive content engines that turn founder expertise into pipeline.

Learn more →

✍️

### [Founder LinkedIn](https://startupcookie.com/services/founder-linkedin/)

Ghostwriting and strategy that make founders the reason prospects book calls.

Learn more →

🔍

### [AEO / AI Search](https://startupcookie.com/services/aeo-content/)

Get cited by ChatGPT, Perplexity, and Google AI when buyers ask who to hire.

Learn more →

🎬

### [Video Content](https://startupcookie.com/services/video-content/)

Editing and repurposing that turn one recording into a month of distribution.

Learn more →

🤖

### [GTM & Content Agents](https://startupcookie.com/services/gtm-agents/)

Custom AI agents for content production, signals, and distribution: built for your stack.

Learn more →

Product marketing & PLG

## Product-led growth work that ships

For Venn, the self-serve business banking platform, I build the content that turns signups into active users. That means activation content for the in-app Reporting launch, a launch post plus a tutorial that walks people to first value, and a 10-video YouTube engine with self-serve signup CTAs. I also produce case studies that feed the self-serve funnel, so the story that earns trust also drives the next signup.

[Product marketing](https://startupcookie.com/services/product-marketing/) [Read the Venn case study](https://startupcookie.com/case-studies/venn/)

How It Works

## An end-to-end process:

The only thing I need from you is your industry expertise.

Extract Insights icon

### 1. Extract Insights

I run insight calls and webinars with the founders and leaders on your team.

Craft Content icon

### 2. Craft Content

Your insights and personality become the foundation of your thought leadership.

Distribute Outputs icon

### 3. Distribute Outputs

Once I publish your content, I get it in front of your ICP with LinkedIn automation campaigns.

Why us

## Like having a full-stack content team at your fingertips.

|  | StartupCookie | SaaS Tool | Full-time Hire | Other Agencies |
| --- | --- | --- | --- | --- |
| Cost | $$ | $ | $$$$ | $$$ |
| Quality of output | Exceptional | Low | High | Fair |
| Content creation + distribution | Yes | No | No | No |
| AI Expertise and Taste | Yes | No | Yes | No |
| Works with your systems | Yes | No | No | Yes |
| Get started right away | Yes | No | No | No |

Content

## What do I produce?

Everything from LinkedIn posts to webinars, newsletters and videos.

### High performing social media content

![Josh Davey](https://startupcookie.com/assets/josh-davey-avatar.png)

Josh Davey AI-moderated research | Founder & CTO

A recent Anthropic study found that AI models are now better at generating hypotheses than the majority of human researchers...

745

84 Comments · 89 Reposts [View Post](https://www.linkedin.com/posts/joshua-davey_anthropic-claude-ai-activity-7404264793957974016-3EGF)

![Ahmed Shafik](https://startupcookie.com/assets/ahmed-shafik-avatar.png)

Ahmed Shafik Co-Founder @ Venn

Everyone asks why I'm building in Canada. A lot of the best companies in the world were built right here 🇨🇦...

736

45 Comments [View Post](https://www.linkedin.com/posts/shafikahmed_everyone-asks-why-im-building-in-canada-activity-7432817426473549824-R2dF/)

### Long-form thought leadership content

![Sasha Orloff](https://startupcookie.com/assets/sasha-orloff-avatar.png)

Sasha Orloff Oct 28, 2025

### Our Continued Commitment to Accounting Firms

The accounting industry is undergoing a significant transformation, driven by advances in technology, shifting client expectations, and the need for more efficient workflows...

[View Blog Post](https://puzzle.io/blog/our-commitment-to-accounting-firms)

### Webinars I produce and host

![Webinar hosted by StartupCookie](https://startupcookie.com/assets/webinar-screenshot.png)

### Case studies I produce for clients

![Venn logo](https://startupcookie.com/assets/venn-logo-color.png)

### [How Stan simplified global payments for its creator platform with Venn](https://startupcookie.com/case-studies/venn/)

View Case Study

Juno logo

### [Accelerating digital adoption](https://startupcookie.com/case-studies/juno/)

View Case Study

![Puzzle logo](https://startupcookie.com/assets/puzzle-logo.png)

### [How Paradigm (YC W24) Simplified Financial Management with Puzzle](https://startupcookie.com/case-studies/puzzle/)

View Case Study

Tofu logo Our results

### [How Tofu 2.36x'd AI Search Visibility in 90 Days](https://startupcookie.com/case-studies/tofu/)

View Case Study

### Videos

[Play Watch on LinkedIn](https://www.linkedin.com/posts/vennca_still-waiting-half-the-week-for-your-bank-activity-7404188666878840832-qnUb)

[Play Watch on LinkedIn](https://www.linkedin.com/posts/propane_healthtech-healthcaredesign-patientjourney-activity-7415099510584139776-a7E6)

Pricing

## Programs start at $5,000 a month

It buys a complete monthly program: strategy, production, and distribution, planned and run for you personally. I shape the exact scope around your goals on the intro call.

I take a maximum of eight clients at a time.

Next new client opening: December 1st

Every program includes:

- Strategy and production, done for you
- Distribution, not just publishing
- You work directly with me, every time
- Month-to-month, cancel any month

Custom AI agent builds are separate one-time projects, quoted on the call.

Contact

## Get in touch

Let's plan your startup's growth strategy.

[Book a call](https://calendly.com/barbara-startup-cookie/meet-startup-cookie)

Found StartupCookie through ChatGPT, Claude or another AI assistant? [Book from this page](https://startupcookie.com/ai/) so we know which assistants recommend us.
